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Vercel for


retail

Built for every retail experience


Scalability

The platform for modern retail,
powering the world's fastest sites.


Storefronts

Drive conversion with every experience. Personalize, experiment, and run new campaigns while keeping your storefront fast and working with the commerce tools you already use.


Luxury

Build around your brand DNA. Create immersive storefronts that bring storytelling, products, and commerce together across markets.


Restaurants

Power every order. Deliver fast, dynamic experiences on web, mobile, and kiosks that stay reliable through peak demand.

Helly Hansengrew80% YoY over BFCM


Under Armourhit5x peak conversions


  • Welcome Willkommen 日本へようこそ Personalize every visit.Use Middleware and Global Config to tailor your storefront by audience, location, or behavior, and A/B test without slowing the shopping experience.
  • yourbrand.com#1

    92 Stay visible in search and AI.Make your storefront easy to discover and understand with server-rendered pages and machine-readable Markdown.

Handle any traffic spike.From Black Friday to flash drops, Fluid compute automatically scales with demand to keep your storefront fast and reliable.

518,027

Requests per second

sfo1

iad1

hnd1

dub1

bom1

gru1

Go global without fragmenting.Serve every market from one codebase, and deliver region-specific experiences with low latency through Vercel CDN.

fra1

Billions of dollars transacted with no downtime

518,027

Peak requests per second

115,836,126,847

Total requests



6,120,247

Total deployments

Vercel fits into your existing commerce stack

Coming soon

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