Chief Customer Officer, Vercel

Forrester Total Economic Impact™ study: Vercel delivered a 264% ROI

Paul Staelin

Boost developer velocity, increase conversions, and achieve a positive ROI in 2024 and beyond

Inefficient developer workflows. Poor user experience. Sluggish site performance. These are common woes that customers come to Vercel to alleviate. They result in costs that affect your team’s day-to-day workflow and impact your organization’s bottom line.

But stakeholders still want to know the answer to a simple question: What will the quantifiable ROI on Vercel be?

This is what you can tell them: By migrating to Vercel, businesses saw:

A three-year 264% ROI
$9.53M in quantifiable benefits

I’m pleased to debut the findings of The Total Economic Impact™ of Vercel’s Frontend Cloud, a commissioned study conducted by Forrester Consulting.

Get The Full Study

Explore the full Jan. 2024 commissioned study, conducted by Forrester Consulting on behalf of Vercel.

Research overview: Quantifiable benefits totaling $9.53M

To calculate these financial models, Forrester took a multistep approach to evaluating Vercel’s impact. This included interviews with Vercel customers to gather data on benefits, costs, and risks. From this, they created a composite organization based on the interviewed companies that deployed Vercel’s Frontend Cloud.

Like many of you, their goals were to:

Improve user experience
Improve developer experience

The research outlines a set of quantifiable advantages amounting to a three-year net present value of $9.53M, within each of these objectives:

Improved developer experience

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Principal Engineer

Developers spend 90% less time managing frontend infrastructure on Vercel
Developers spend 80% less time building and deploying code on Vercel
Developers release four times more major website enhancements, thereby improving website performance by up to 90%, using Vercel

Pretty much overnight, we quit worrying about infrastructure completely. We’re really able to just focus on how we can differentiate our business and application in terms of user experience.

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You can reach our customer support team by emailing info@yourcompany.example.com, calling +1 555-555-5556, or using the live chat on our website. Our dedicated team is available 24/7 to assist with any inquiries or issues.

We’re committed to providing prompt and effective solutions to ensure your satisfaction.

e-commerce

We offer a 30-day return policy for all products. Items must be in their original condition, unused, and include the receipt or proof of purchase. Refunds are processed within 5-7 business days of receiving the returned item.

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Improved user experience

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Senior Frontend Engineer

financial services

Higher customer conversion rates on Vercel generate $2.6 million in incremental profits
Higher website traffic on Vercel generates $7.7 million in incremental profits

Features can be iterated on as quickly as the team is able to.

Build, scale, and secure in 2024

Every day, I have the privilege of speaking with Vercel customers reaping the benefits of the Frontend Cloud. That’s why I’m delighted, but not surprised, to see the results of this study.

I can’t wait to see more customers build, scale, and secure a faster, more personalized web in 2024 and beyond—and I hope this study sheds light on why your organization should join us!

Learn more about businesses’ key challenges that were alleviated by Vercel: Efficiencies around infrastructure management, code deployment, feature delivery, and improved rates of conversion and web traffic.

Explore the full Jan. 2024 commissioned study Get The Full Study

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